Kendyll's Marketing Blog

Fans Concerned about the Direction of Marvel Studios Chances are, you've heard of Marvel movies. Considering that it is the highest grossing franchise ever, making a collective 26.7 billion dollars , you would have to be living under a rock not to. These superhero films have killed it in theaters for years now, pulling in all types of viewers from the casual and occasional moviegoer to the comic book mega nerd. Confidentially, I may be considered one of these nerds. I would never have imagined I would fall in love with a superhero blockbuster franchise, but the more I saw them in theaters, the more in love I became. Now, I am among the many fans of marvel films who eagerly await the next release.    Marvel can attribute a lot of its success to its amazingly simple value proposition. Marvel makes family friendly films (and recently, TV shows) based on classic comic book characters. Many of these characters are already known and loved by the public. These films also have the ...

If there is anyone who is a fan of horror films, it's me. I'm the annoying movie friend who gatekeeps the good ones and is dramatically disgusted when you say you didn't really like 'The Shining' (but seriously, how can you not like that movie?). Because of my adoration for the genre, I always like to keep an eye out for new things going on. Articles like this are exactly what I'm looking for.    The article,  "Who are the people smiling at the baseball games? Horror Movie 'Smile' plants actors in MLB stadiums as a Marketing stunt,"   details the recent marketing tactic employed to draw attention to the recently released movie,  Smile. Smile  is a horror film about an ominous condition that infects different individuals who begin to see a smiling paranormal figure. These individuals only have seven days to live until passing away in some gruesome way. During that time, they undergo intense psychological distress and grin constantly. Recent...